Myra Goodman is a well-known pioneer in the world of organic food and farming. She and her husband Drew founded Earthbound Farm on a two-and-a-half acre backyard garden in Carmel Valley, CA in 1984, which became the first company to successfully package pre-washed salads for retail sale. The company grew from humble beginnings to become the largest grower of organic produce in the world.
Myra’s father, Mendek Rubin, was a brilliant inventor who created Earthbound Farm’s first washing and bagging equipment. A Holocaust survivor who figured out innovative ways to heal from his enormous traumas, Mendek left an unfinished manuscript about his healing journey when he died in 2012. Myra spent many years researching and writing the missing parts of her his story, resulting in the remarkable posthumous father-daughter collaboration: Quest for Eternal Sunshine—A Holocaust Survivor’s Journey from Darkness to Light.
As a passionate advocate of organic food and farming, Myra authored three cookbooks, shared her message on top national television shows (including “Oprah,” “Regis & Kelly,” and “Good Morning America Health”), in hundreds of publications, and in her TEDx talk, “In Praise of Big Organic.” The Goodmans’ biography is featured in the American Enterprise exhibit at the Smithsonian’s National Museum of American History for their role in bringing organic food to the mainstream.
Myra and Drew have two grown children and two grandchildren. They still live on their original farm in Carmel Valley with their three dogs, Oscar, Henry, and Leo.